Like design, there are many levels to High Ground Digital. At the highest, most important level, HGD is about a group of talented individuals who share a common vision for the future of multimedia publishing. High Ground Digital is a company deeply founded on the following principles:

- HGD is committed to the success of all its customers
- HGD is dedicated to building client/provider relationships which maximize profits for both HGD and its customers
- A small group of dedicated and talented individuals who work together as a team can be more effective creative force than a large bureaucratic organization.
- HGD never produces anything less than superior quality work.
- HGD is committed to the dignity of the individual. When this dignity is honored, individuals become better team members.